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Do you know slow fashion? This new trend is, you guessed it, in opposition to the fast fashion. Slow fashion is in accordance with Jourdain’s values.
For some years now, in order to satisfy the ever-increasing demand of consumers, the fashion industry offers new products every two weeks. Forget the traditional spring-summer and autumn-winter arrivals. These stores offer speedily new trends to their customers. The result? A disaster…
Stores can certainly offer cheaper prices. But this presentation of fashion in an accelerated way and these small prices hide major problems. To offer lower prices, companies cut in the quality of textiles, in the quality of the assembly of items. But even more serious, in order to fuel fast-fashion, the workers are crowded into outdated, dangerous buildings. The 2013 Savar building collapse or Rana Plaza collapse is, unfortunately, a good example. The expansion of over-consumption means exploitation of workers. This expansion also means changes in consumer attitudes. To satisfy them, some shops (especially in Dubai) are open 7 days a week ... day and night.
Today the wind seems to be turning. Fast-fashion faces the battle between quality and quantity.
This is where we recognize Jourdain’s values. The slow fashion is a movement that wants to combine fashion, quality, durability, raw materials and respect for the environment.
We think of the companies along which we work. Dale of Norway. Saint James. These companies offer you garments of unrivaled quality. Customers are sometimes surprised to calculate that they bought their sweater ... 20 years ago. We do not! The know-how of the workers ensures a high quality in the making of the garments. Each step of the production is respected and ensured by passionate professionals. Cambio.Brax.Did you know that a quality pant does not deform over time? Did you know that pants lasts for years? This is what we propose to you at Jourdain. Perfect cuts and adjustments. Durable fabrics. Iris Setlakwe.Carmen G. Volt Design. Encourage creators from here. That is also the slow fashion. Give work to artists who are close to us. Listen to what they have to offer. Elisa Cavaletti. Work in harmony with nature. Offer unique garments.
The fashion is there. Fashion is fighting to give you the best. Companies such as those presented at Jourdain work hard to offer you the highest quality, their know-how, and to have you trusting their logo. Be master of your look, of your wardrobe. Before dreaming of other clothes, give the chance to those you have to tell their story. Good taste is never outdated.