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BRAX’s vision

Brax: discover clothing from the latest collection at Jourdain

Our exclusive fabrics and innovative production methods ensure that all of our clothing is comfortable to wear. We offer our customers guaranteed style by translating the latest trends into wearable fashions. Our distinct vision, clear positioning and first-class products will make us the most successful European brand for premium casual clothing.
New season
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From trouser specialists to an integrated outfit brand

1888 company founded1950 creation of the brax brand name1952 brax womenswear1989 brax golf1995 eurex1997 first brax shop1999 raphaela2000 relaunch of brax logo 2003 brax tops for women and men2007 store opening in hamburg2009 opening of online shop2010 launch of campaign2012 relaunch deyk | founding of brax austria2013 licence brax bags company's 125th anniversary

Active brand
that will appeal women
just as much as men

Our products meet the highest standards for quality and fit. We focus on our customers and their comfort.

While continuing to be a specialist for trousers, we develop successful new product groups such as knitwear, jackets, shirts and blouses.

Our expertise in the areas of quality, workmanship and perfect fit are essential to maintaining our edge and ensuring the company's growth, size, international scope and independence.

Our procurement, communications and marketing strategies are all cutting edge.

Inspired by the Mediterranean Sea

This region in southern Europe is the source of inspiration for the Spring / Summer Collection 2017. A new form of lightness marks the season: laid-back, slow and relaxed, while maintaining the elegant and modern attitude – that is the summer of 2017.
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