Available in-store at Jourdain

At Jourdain, we believe that caring for your clothes means extending the joy of wearing them. That’s why we’ve chosen to offer you Eucalan, an exceptional no-rinse delicate wash, specially designed to preserve the beauty and softness of the finest fibers.

Why no-rinse?

Eucalan’s unique formula doesn’t require rinsing. As you soak your garment, the dirt is released into the water, while the fibers absorb a small amount of lanolin-enriched soap — a natural ingredient that nourishes and conditions delicate fabrics. The essential oils (lavender, eucalyptus, jasmine, grapefruit, or unscented) add long-lasting antimicrobial benefits.

The result? Deep-cleaned garments that are also revitalized, protected… and delicately scented.

A thoughtful formula, aligned with your values

• Free of bleach, phosphates, and synthetic dyes or fragrances
• pH-neutral and quickly biodegradable
• Dye-free recyclable packaging
• A proud member of 1% for the Planet, donating 1% of annual sales to environmental causes

It’s a product made with care — for those who choose to consume with intention.

Why use it?

For your delicate knits and woollens
Whether it's an Esthème cashmere sweater, a Dale of Norway pullover or a Saint James knit, Eucalan gently cleans and helps preserve the natural beauty of your most treasured garments.

For lingerie and activewear
Technical or stretchy materials — like performance leggings or fine bras — also benefit from a formula that respects elasticity and structure.

For handmade creations
Knitters and sewists trust Eucalan to block or freshen their hand-made pieces safely and gently.

And so much more…
Swimwear, baby blankets, silk blouses, travel clothing, or garments packed away for the season — Eucalan is versatile, gentle, and precise, no matter the fabric.

A little behind-the-scenes truth

At Jourdain, every single team member has lived this moment: between two clients, during a lunch break, the juiciest bite somehow ends up... right on a cashmere sleeve or silk blouse.

Luckily, we have our secret weapon: a clean cloth, a bit of water, a drop of Eucalan — and it’s gone. No stress, no stains, no rinsing — just a spotless garment and a very relieved team member.

Moral of the story: even lunch mishaps have happy endings with Eucalan.

How to use it

For a full wash:

1. Add a teaspoon of Eucalan to a basin of lukewarm water
2. Submerge your clean garment and let it soak for 15 minutes
3. Remove without rinsing
4. Gently press out excess water (do not wring), then lay flat to dry

Note: you may rinse if desired — but you’ll lose the lasting benefits of the lanolin and essential oils.

For a small stain or touch-up:
Dampen a clean cloth with lukewarm water, add a few drops of Eucalan, and gently blot the area. Let air dry.
Quick, simple, and effective — even in the boutique, between clients.

Available at Jourdain

Eucalan is available in-store at Jourdain, in various scents and sizes. Whether you’re caring for a beloved knit or extending the life of your wardrobe essentials, our team will guide you with care and expertise.

Because caring for your clothes is also a way to care for what you love.