Colmar, the first Italian sportswear brand, has existed since 1923 and manufactures its products with unparalleled artisanal mastery in Monza, Italy, where it all began for this legendary company. Its now well-established reputation makes it one of the greatest ski brands today.

The story begins in a charming village on the outskirts of Milan, where Mario Colombo, the visionary founder, designed his first models. He acutely perceived people's desires: avant-garde outfits that sacrifice neither quality nor comfort during outdoor activities.

Having become an iconic brand in the ski world, Colmar Originals stands out with its instantly recognizable sleeveless jackets and jackets appreciated by winter sports enthusiasts.

This expertise in the ski universe allows it to seduce sports specialists, notably thanks to its down jackets. But the third Colombo generation were not content with this activity and launched an urban line called Colmar Originals in 2009. A facet that the brand also intends to develop for export. Since spring 2013, Colmar has entrusted the distribution of its lines to the company Sunset for the French market. The company, a specialist in ski equipment, has opted for a separate distribution between sports and ready-to-wear.

Sport, style and innovation: with a dedicated campaign embodying all the elements of its DNA, Colmar celebrates its 100th anniversary.

The campaign celebrating this centenary was born precisely from this notion of turning point: a trajectory on the snow symbolizing continuous evolution. A skier, seeming to travel through time, descends this curve wearing Colmar's iconic products, which have defined ski style and clothing for a century.

The snowy surface reveals another secret: the ski slope, like a dreamlike vision, transforms into a soft white duvet.